British Fashion Council / London Fashion Week
The British Fashion Council (BFC) promotes UK fashion worldwide - the official voice for an industry that
contributes £10 billion to the UK economy and employs almost half a million people.
London Fashion Week is one of the top four global fashion events along with Milan, Paris and New
York.
Winona developed a platform that helps BFC organise and showcase London Fashion
Week. It includes databases for designers, exhibitors, press and buyers and integrates
with a legacy CRM used for managing invites and delegates. We also provide e-marketing,
video streaming and systems to deliver catwalk photos and video to the site within
hours of the event.
In 2008 we added a showcase site for British Fashion Awards and the first phase of a portal for the BFC itself. In 2009 we are developing
the Designer Fact File - an interactive database of essential information for
young designers looking to build a career in the fashion industry.
