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Action for Children

Action for Children is committed to helping the UK's most vulnerable children and young people break through injustice, deprivation and inequality, so they can achieve their full potential. They have been working with the UK's most vulnerable children since 1869. Originally called the National Children's Home (NCH), they changed and reinvented their brand in September 2008.

Winona were appointed in March 2008 and worked closely with the in-house team to launch the new site in time for the September rebrand. We provided design, content management system, e-marketing, interactive features, video streaming and integration with fundraising channels (for online donations and direct debits) and a legacy CRM.