Ambassador Tickets
Ambassador Theatre Group (ATG) is the West End's largest theatre group and the
UK's second largest, with a total of 23 venues. ATG's portfolio includes historic
buildings such as the Comedy, Donmar Warehouse, Duke of York's, Fortune, Phoenix,
Piccadilly, Playhouse, Savoy and the two new venues at Trafalgar Studios.
Winona's CMS provides the content platform for ATG's new ticketing portal - Ambassador
Tickets, with ticketing
and CRM provided by ENTA (enterprise level box office system). Basic production
data is input via ENTA and called to the site via hourly feeds. An additional
layer of marketing information is added through the CMS, including flash banners
and 'norris' tabs, production artwork, image galleries, streaming video, reviews,
etc.
The Winona CMS also includes databases for regions, venues, room hire, promotions
and partner organisations. The banner system takes external ads via agencies such
as Trade Doubler - an additional system runs ads for partner organisations and
sponsors. Systems are included for cross / up-selling and related merchandise
and ancillaries.
The site offers tickets for all ATG and partner venues through a series of regional
portals. Users specify their region the first time they visit to focus the site
on their local venues (the site remembers this choice on subsequent visits). The
platform has a separate channel for group bookings, and a 'white label' option
that allows customised ticketing portals for other brands.
